Let us study 2 search terms “Overseas Property” and “International Property“.  For “international property” Google Trends has been monitoring data since early 2004. For “overseas property” there is less data available, and the trends are only available with significant data since early 2005. In addition to showing the volumes for these specific search terms, we can also see the where the searches have been conducted – for both countries and cities. In addition, we can also see the news reference volume for these terms and significant search languages.

International Property

The graph indicates the significant drop in searches from early 2005 to 2008 – almost 100% drop in searches for this term. In terms of countries conducting the searches:

1.     United Arab Emirates
2.     South Africa
3.     Ireland
4.     Hong Kong
5.     United Kingdom
6.     Singapore
7.     Australia
8.     Malaysia
9.     India
10.   New Zealand

Google Trends also yields trends for cities, news references and language the search is conducted in!

The results indicate marketing effort for International Property could be effectively targeted to United Arab Emirates,  South Africa and Ireland!

Overseas Property

The data is less conclusive, but similar trends are seen in 2008 for “Overseas Property!

The regions seeing the most search activity are:

1.     Ireland
2.     Cyprus
3.     United Kingdom
4.     Bulgaria
5.     South Africa
6.     New Zealand
7.     Australia
8.     Spain
9.     Turkey
10.   India

Region activity is somewhat different but broadly similar to “International Property” with the major exception of the United Arab Emirates.

Overseas Property and International Property – Market Trends for 2008 is a post from: PROPERTYHOUSE.org

Technorati Tags: international property, marketing trends, Overseas Property