Google Adwords offers Real Estate Agents the opportunity to get instant enquiries! A Google Adword’s campaign can be setup in minutes, and traffic / visitors could start arriving at your site within 10 minutes. The campaigns can be easily monitored, and switched on & off in seconds. Budgets can be set so you can control your marketing budget.

In part 1 we looked at Market Trends and “How to spy on your competitors”.  In this article we are looking at evaluating keywords, discovering how competitive keyword phrases are, and choosing keywords that have a higher percentage of converting to sales.
Evaluating Keywords
Fortunately, one of the best tools is free: Google’s Keyword Tool
Let’s use it [...]

Like any industry you do not want to waste money on your marketing effort. This article highlights how you can use your marketing spend more effectively. We are going to look at freely available internet tools to give you more knowledge about your market and maximise your advertising.
How well do you know your market?
Is your [...]

Incoming links from other real estate websites are a dream:
First, you will get additional traffic from these external sites AND they will be targetted visitors. Second, incoming links are viewed as “recommendations” by Google. These links will be on theme and count more in Google’s eyes.
Ideally these will be one-way links and not reciprocals - [...]