Staging your home for sale while you’re living in it is a daunting task. You have to balance your comfort with what aesthetically appeals to buyers. It does involve a good deal of work and inconvenience, but a well-staged home can increase your final selling price up to 50% or more. Break Your Attachment One [...]

You have your Web site with all your listings, some fancy search tools for home seekers, and some facts about you and your commitment to helping people find the perfect home, and you’ve done your best to expand your marketing techniques to help people find you – but have you thought about a blog? There [...]

Property Frontiers, the international real estate investment group, has come up with a list of the top property investment hotspots around the world for 2009. Top of the pile is PANAMA. It has a strong economy, a favourable tax regime, and businesses are attracted by its offshore banking facilities. This makes it attractive for property [...]

Twitter is a phenomenon! It is a simple but great marketing tool – even if at first you do not get it, the “tweets” will expand your market. Try it. For those interested in Real Estate, there is a twitter group – details here: Twitter Group: Real Estate Agents Group Tag: #realestate Created By: @1datarecovery [...]

Google Adwords offers Real Estate Agents the opportunity to get instant enquiries! A Google Adword’s campaign can be setup in minutes, and traffic / visitors could start arriving at your site within 10 minutes. The campaigns can be easily monitored, and switched on & off in seconds. Budgets can be set so you can control your marketing budget.

In part 1 we looked at Market Trends and “How to spy on your competitors”.  In this article we are looking at evaluating keywords, discovering how competitive keyword phrases are, and choosing keywords that have a higher percentage of converting to sales. Evaluating Keywords Fortunately, one of the best tools is free: Google’s Keyword Tool [...]

Like any industry you do not want to waste money on your marketing effort. This article highlights how you can use your marketing spend more effectively. We are going to look at freely available internet tools to give you more knowledge about your market and maximise your advertising. How well do you know your market? [...]

Incoming links from other real estate websites are a dream: First, you will get additional traffic from these external sites AND they will be targetted visitors. Second, incoming links are viewed as “recommendations” by Google. These links will be on theme and count more in Google’s eyes. Ideally these will be one-way links and not [...]